Birch and Barrel
Birch and Barrel Root Beer is a group project with the purpose of designing a root beer brand, a classic American drink, with a new voice. Birch & Barrel root beer blends old-school craft tradition with modern, outdoorsy vibes. Hand drawn illustrations of flora and fauna paired with a modern custom sans logo type captures the balance of nature and a more contemporary direction.
This Project includes:
Branding
Typography
Illustration
Color Palette
Contemporary
Fresh
Natural
Typography
For typography we wanted to nod to what has been used in older and familiar rootbeer packaging, but add a more modern and fresh twist. The typography that is often used includes scripts, added glyphs, and overall heavy weighted type. Dax Pro provides a clean, rounded sans-serif presence that feels contemporary and approachable, while Thirsty Script adds a flowing, vintage-inspired script that brings personality and softness. Avenir Next and Avenir Next Condensed add structure and versatility.
Illustrations
For illustrations, me and one of my group mates created an assortment of flat flora and fauna. We wanted the design to feel natural and organic.